Fairview owner Charles Back, was the driving force in a consortium that bought a failing co-operative in Citrusdal, two hours’ drive form Cape Town, in 2007. Charles was keen to have access to the fruit for Goats do Roam; but also realised the potential that existed for the 50% of the co-ops production that was certified Fairtrade.
The use of the name ‘Liberty’ was linked more to this aspect of Fairtrade than it was to Liberty Wines. The social improvement engendered through the Fairtrade premium, continues to be liberating for the farmers who benefit from its impact.
The grapes for the Chenin Blanc and Shiraz, are from the Farm in the Berg en Dal, which has been committed to Fairtrade since 2003 and has been part owned by its employees since 2007.